Article by Kimberly McKeirnan, PharmD, BCACP, Pharmacy Times

“Academic detailing is an educational approach intended to create sustainable practice change and improve decision making. Through academic detailing visits, health care providers share tailored material with each other, with the goal of encouraging the use of evidence-based guidelines. The academic detailing model was developed by faculty from Harvard Medical School in the 1980s. For the model to be successful, there must be a focused problem that can be addressed through educational outreach and a well-defined target audience. Interactive learning is emphasized with repetition and reinforcement of key points.

For those interested in learning more about academic detailing, the National Resource Center for Academic Detailing (NaRCAD) is a useful guide. NaRCAD was founded in 2010 and operates as part of Brigham and Women’s Division of Pharmacoepidemiology and Pharmacoeconomics.4 This resource center supports clinical outreach education programs across the United States and internationally, offering information about live training programs, an online core toolkit, material created during previous successful academic detailing projects, and a blog written by health care providers actively engaged in providing detailing to address a variety of medical issues.”

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